Digital Marketing for Hospitality

Session 1:Business growth market place

 

Session 2: Mobile Concepts 

Mobile website vs. Mobile App

Mobile website:  

The mobile Web refers to the use of the Internet through handheld mobile devices. Increasingly, smartphones and other devices with wireless data access structures access the same "full" Internet traditionally accessed on desktop or laptop computers. 

A web site designed for the small screens of mobile phones. Queries to a web site include the type of browser being used, and when a request from a mobile browser is made, the site redirects it to its mobile counterpart (if there is one) for a more streamlined surfing experience. Of course, the user can access the mobile site by its own name such as mobile.pcmag.com. Mobile sites render their pages in narrow columns and often provide only a subset of their regular web site. This contrasts with the native mobile app.

Mobile App: 

A native mobile app is a smartphone application that is coded in a specific programming language, such as Objective C for iOS and Java for Android operating systems. Native mobile apps provide fast performance and a high degree of reliability.  

Some users can even use some apps without an Internet connection but it is expensive to develop because it is tied to one type of operating system, forcing the company that creates the app to make duplicate versions that work on other platforms.

Most video games are native mobile apps.

• How do tablets differ from smartphones ?

Tablets are a cross between smartphones and laptops, have a bigger screen than smartphones and provide a better multimedia experience. Smartphones are mobiles that have capabilities like mini handheld computers.

While visitors largely use tablets for what he called “lazy internet”—consuming media and content, as well as browsing—they tend to prefer smartphones primarily for communication, content snacking, and using mobile apps. A distinction in terms of place and time can be made regarding the utilization of consumers. 

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  Tablets are portable, while smartphones are pocketable, so tablets are mostly used in the living room, while smartphones are used within the home and also on the go. Mobile phones are also the most personal devices we use, while tablets are often shared with spouses, partners, or children
  Due to smartphones being used outdoors and on the go more often, there’s a massive difference in the types of experiences people expect based on the device they are using.
  
  
  

•  What is the meaning of ‘gamechanger’?

A gamechanger is a visionary. A company that alters its business strategy and conceives an entirely new business plan. This type of company switches up and forms a new business strategy in order to compete directly or indirectly with competitors. A game changer changes the way that something is done, thought about or made

A game changer has new and different ideas that stand out from the crowd. This person has an idea that completely changes the way a situation develops. Companies employ this tactic to create ideas or events that change the outcome of a plan. 2. A visionary strategist uses creative innovation to alter their business plans, or conceives an entirely new plan by exploring new locations and different products.

Cross device user experience: